Odgovor: |
Knjige:
- Gutić, Dragutin: Ponašanje potrošača. Makarska [i. e.] Omiš : Fortunagraf, 2009 - sign. 658 /GUT/ p
- Schiffman, Leon G.: Ponašanje potrošača. Zagreb : Mate, 2004 - sign. 658(075.8) /SCH/ p
- Kesić, Tanja: Ponašanje potrošača. Zagreb : Adeco, 1999 - sign. 658(075.8) /KES/ p
- Foxall, Gordon R.: Psihologija potrošnje u marketingu. Jastrebarsko : Naklada Slap, 2007 - sign. 658 /FOX/ p
- Grbac, Bruno. Ponašanje potrošača na tržištu krajnje i poslovne potrošnje : osobitosti, reakcije, izazovi, ograničenja. Rijeka : Ekonomski fakultet, 2010 - sign. 658.6/.9(075.8) /GRB/ p OP
- Zaltman, Gerald. How customers think : essential insights into the mind of the market. Boston : Harvard Business School Press, cop. 2003 - sign. 658.6/.9 /ZAL/ h
- Frank, Robert H. Microeconomics and behavior. New York [etc.] : McGraw-Hill, 1994 - sign. 330.1(075.8)=20 /FRA/ m
- Peter, J. Paul. Understanding consumer behavior. Burr Ridge ; Boston ; Sydney : Irwin, cop. 1994 - sign. 658.6/.9(075.8)=20 /PET/ u
- Miljković, Dubravka: Psihologija prodaje. Zagreb : IEP ; Karlovac : D2, 2001 - sign. 159.94 /MILJ/ p
- Mihić, Mirela: Kroskulturno ponašanje potrošača i marketinška komunikacija. Split : Ekonomski fakultet, 2010 - sign. 658 /MIH/ k
- Grbac, Bruno: Znanje o potrošačima : odrednica stvaranja konkurentske prednosti / Bruno Grbac, Marcel Meler. Zagreb : Ministarstvo gospodarstva, rada i poduzetništva, 2007. - sign. 658 /GRB/ z OP
Članci u časopisima:
- Srbljinović, Martina: Utjecaj društvene odgovornosti poduzeća na ponašanje potrošača u Hrvatskoj // Zbornik Ekonomskog fakulteta u Zagrebu. - 10 (2012), 2 ; str. 161-180
- Jurin, Smiljan: Moderna teorija i analiza ponašanja potrošača : (elementi studijskog projekta) // Ekonomska misao i praksa. - 2 (1993) ; str. 203-214
EBSCO Host (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):
- Krastev, Ivan. "Basic Social-Economic Factors Modelling Customer's Psychological Behaviour. (English)." Psychological Thought 6, no. 1 (April 2013): 27-40. Academic Search Complete, EBSCOhost (accessed May 14, 2014).
- Brocato, E. Deanne, and Susan B. Kleiser. "INFLUENCE OF OTHER CUSTOMERS: A SCALE DEVELOPMENT." AMA Winter Educators' Conference Proceedings 16, (January 2005): 128-129. Business Source Complete, EBSCOhost (accessed May 14, 2014).
- Tesar, J. E., & Doppen, F. H. (2006). Propaganda and Collective Behavior: Who Is Doing It, How Does It Affect Us, and What Can We Do about It?. Social Studies, 97(6-), 257-261.
- Delre, S. A., Jager, W., Bijmolt, T. A., & Janssen, M. A. (2010). Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion. Journal Of Product Innovation Management, 27(2), 267-282.
- Dichter, E. (1947). PSYCHOLOGY IN MARKET RESEARCH. Harvard Business Review, 25(4), 432-443.
- Yi, Youjae, Taeshik Gong, and Hyojin Lee. "The Impact of Other Customers on Customer Citizenship Behavior." Psychology & Marketing 30, no. 4 (April 2013): 341-356. Business Source Complete, EBSCOhost (accessed May 14, 2014).
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