Odgovor: |
Knjige:
- Paliaga, Marko: Branding i konkuretnost gradova. Rovinj : M. Paliaga, 2007. - sign. 658 /PAL/ b OP
- Richards, Greg: Uzbudljivi gradovi : kreativni menadžment i revitalizacija grada. Beograd : Clio, 2013 - sign. 711 /RIC/ u
- Vukić, Feđa: Grad kao identitetski sustav : prema metodi sustavnog projektiranja identiteta zajednice. Zagreb : Arhitektonski fakultet, 2013 - sign. 711 /VUK/ g
- Anholt, Simon: Konkurentan identitet : novo upravljanje markama država, gradova i regija. Zagreb : M plus, 2009 - sign. 658 /ANH/ k
Članci u časopisima:
- Franjić, Zoran; Paliaga, Marko: Istraživanje imidža gradova kao elementa upravljanja markom = Research of town image as an element of brand management // Ekonomska istraživanja = Economic research : znanstveno-stručni časopis. - 19 (2006), 1 ; str. 139-149
- Skoko, Božo; Brčić, Tihoni; Gluvačević, Dejan: Uloga igranog filma u brendiranju država, regija i gradova. // Međunarodne studije. 12 (2012), 3-4 ; str. 9-36
- Paliaga, Marko; Uravić, Lenko: Integralni pristup razvoju branda i gospodarskog razvoja gradova u uvjetima globalne konkurentnosti. // Ekonomska istraživanja. - 21 (2008), 3 ; str. 77-87
- Vukić, Feđa: Brand je identitetski sustav : kritika metodologije projektiranja identiteta zajednice = Brand is an identity system : a critique of the methodology for planning a community identity // Acta turistica nova. - 3 (2009), 2 ; str. 279-298
EBSCO Host (pristup u GISKO ili putem CARnet Centra za online baze - Proxy):
- Muñiz Martinez, Norberto. "City marketing and place branding: A critical review of practice and academic research." Journal Of Town & City Management 2, no. 4 (March 2012): 369-394. Business Source Complete, EBSCOhost (accessed July 1, 2014).
- Brandt, Céline, and Charles Pahud de Mortanges. "City branding: A brand concept map analysis of a university town." Place Branding & Public Diplomacy 7, no. 1 (February 2011): 50-63. Business Source Complete, EBSCOhost (accessed July 1, 2014).
- Müge Riza, Naciye Doratli, Mukaddes Fasli, City Branding and Identity, Procedia - Social and Behavioral Sciences, Volume 35, 2012, Pages 293-300
- Crombie, Brian. "Branding Cities and Clusters for Economic Development." ISM Journal Of International Business 1, no. 3 (December 2011): 1-20. Business Source Complete, EBSCOhost (accessed July 1, 2014).
- Rizzi, Paolo, and Ilaria Dioli. "Strategic planning, place marketing and city branding: The Italian case." Journal Of Town & City Management 1, no. 3 (December 2010): 300-317. Business Source Complete, EBSCOhost (accessed July 1, 2014).
- Cozmiuc, Cornelia. "City branding- just a compilation of marketable assets?." Economy Transdisciplinarity Cognition 14, no. 1 (March 2011): 428-436. Business Source Complete, EBSCOhost (accessed July 1, 2014).
- Parkerson, Brenda, and John Saunders. "City branding: Can goods and services branding models be used to brand cities?." Place Branding 1, no. 3 (July 2005): 242-264. Business Source Complete, EBSCOhost (accessed July 1, 2014).
- Hospers, Gert-Jan. "Governance in innovative cities and the importance of branding." Innovation: Management, Policy & Practice 10, no. 2/3 (October 2008): 224-234. Business Source Complete, EBSCOhost (accessed July 1, 2014).
Pogledajte i odgovor na pitanje broj:
4512 : Što je brand, branding, brand u Hrvatskoj ili u EU |