Odgovor: |
Knjige:
- Berc-Radišić, Branka: Marketing u hotelijerstvu. Opatija : Fakultet za turistički i hotelski menadžment, 2004 - sign. 64.024(075.8) /BER/ m
- Kotler, Philip: Marketing u ugostiteljstvu, hotelijerstvu i turizmu / Philip Kotler, John T. Bowen, James C. Makens. Zagreb : Mate : Zagrebačka škola ekonomije i managementa, 2011 - sign. 339.1 /KOT/ m
- Ružić, Drago: Marketing u turističkom ugostiteljstvu. Osijek : Ekonomski fakultet, 2007. - sign. 64.024(075.8) /RUŽ/ m
- Raza, Ivo: Pune postelje : marketing u turizmu, hotelijerstvu i ugostiteljstvu. Zagreb : M plus, 2006 - sign. 64.024 /RAZ/ p
- Cox, Barbara G.: Internet marketing : za hotele, restorane i turizam / Barbara Cox, William Koelzer. Zagreb : M plus, 2005
- Berc-Radišić, Branka: Promocija u hotelijerstvu. Opatija : Fakultet za turistički i hotelski menadžment, 2005 - sign. 64.024(075.8) /BER/ p
Članci u časopisima:
- Grgona, Jadranko, Anica Supić: Uloga marketinške koncepcije u hotelskom poslovanju // Ekonomska misao i praksa. - 16 (2007), 1 ; str. 41-61
- Berc-Radišić, Branka: Komuniciranje hotelskog objekta s tržištem // Tourism and hospitality management. - 10 (2004), 3/4 ; str. 145-150
- Berc-Radišić, Branka: Marketing menadžment hotelskih usluga // Tourism and hospitality management. - 9 (2003), 2 ; str. 51-56
- Plenković, Mario, Vlado Galičić, Vlasta Kučiš: Analysis of hotel names in Croatia as a tool of marketing strategy // Tourism and hospitality management. - 16 (2010), 2 ; str. 207-218
- Šunić, Šime: Marketing pristup u ponudi usluga prehrane u hotelskom objektu // Gospodarstvo Istre. - 4 (1991), 2 ; str. 12-18
EBSCO Host (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):
- Pete, Lindsey, and Leora Lanz. "THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101 FOR HOTELS." HVS Global Hospitality Report (February 18, 2014): 1-8. Business Source Complete, EBSCOhost (accessed July 4, 2014).
- Dief, Mohammed El, and Xavier Font. "The determinants of hotels' marketing managers' green marketing behaviour." Journal Of Sustainable Tourism 18, no. 2 (March 2010): 157-174. Business Source Complete, EBSCOhost (accessed July 4, 2014).
- Mattimoe, Ruth, and Will Seal. "Pricing in a Service Sector Context: Accounting and Marketing Logics in the Hotel Industry." European Accounting Review 20, no. 2 (June 2011): 355-388. Business Source Complete, EBSCOhost (accessed July 4, 2014).
- Brown, James R., Chekitan S. Dev, and Dong-Jin Lee. "Managing Marketing Channel Opportunism: The Efficacy of Alternative Governance Mechanisms." Journal Of Marketing 64, no. 2 (April 2000): 51-65. Business Source Complete, EBSCOhost (accessed July 4, 2014).
- Šerić, Maja, and Irene Gil Saura. "INTEGRATED MARKETING COMMUNICATIONS IN HIGH-QUALITY HOTELS OF CENTRAL AND SOUTHERN DALMATIA: A STUDY FROM THE PERSPECTIVE OF MANAGERS AND GUESTS." Trziste / Market 24, no. 1 (June 2012): 67-83. Business Source Complete, EBSCOhost (accessed July 4, 2014).
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