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Knjige:
- Gutić, Dragutin: Ponašanje potrošača. Makarska [i. e.] Omiš : Fortunagraf, 2009 - sign. 658 /GUT/ p
- Schiffman, Leon G.: Ponašanje potrošača. Zagreb : Mate, 2004 - sign. 658(075.8) /SCH/ p
- Kesić, Tanja: Ponašanje potrošača. Zagreb : Adeco, 1999 - sign. 658(075.8) /KES/ p
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- Grbac, Bruno. Ponašanje potrošača na tržištu krajnje i poslovne potrošnje : osobitosti, reakcije, izazovi, ograničenja. Rijeka : Ekonomski fakultet, 2010 - sign. 658.6/.9(075.8) /GRB/ p OP
- Zaltman, Gerald. How customers think : essential insights into the mind of the market. Boston : Harvard Business School Press, cop. 2003 - sign. 658.6/.9 /ZAL/ h
- Frank, Robert H. Microeconomics and behavior. New York [etc.] : McGraw-Hill, 1994 - sign. 330.1(075.8)=20 /FRA/ m
- Peter, J. Paul. Understanding consumer behavior. Burr Ridge ; Boston ; Sydney : Irwin, cop. 1994 - sign. 658.6/.9(075.8)=20 /PET/ u
- Le Bon, Gustave: Psihologija gomila. Zagreb : Globus, 1989 - sign. 316.6 /LEB/ p
- Miljković, Dubravka: Psihologija prodaje. Zagreb : IEP ; Karlovac : D2, 2001 - sign. 159.94 /MILJ/ p
Članci u časopisima:
- Katunarić, Vjeran: Masovno ludilo : noviji pristupi i njihove implikacije // Društvena istraživanja. - 3 (1994), 6(14) ; str. 651-670
EBSCO Host (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):
- Tesar, J. E., & Doppen, F. H. (2006). Propaganda and Collective Behavior: Who Is Doing It, How Does It Affect Us, and What Can We Do about It?. Social Studies, 97(6-), 257-261.
- Briñol, P., Petty, R. E., Gallardo, I., & DeMarree, K. G. (2006). The Role of Self-Affirmation in Consumer Persuasion. Advances In Consumer Research, 33(1), 509-510.
- Delre, S. A., Jager, W., Bijmolt, T. A., & Janssen, M. A. (2010). Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion. Journal Of Product Innovation Management, 27(2), 267-282.
- Maimaran, M., & Simonson, I. (2011). Multiple Routes to Self- Versus Other-Expression in Consumer Choice. Journal Of Marketing Research (JMR), 48(4), 755-766.
- Dichter, E. (1947). PSYCHOLOGY IN MARKET RESEARCH. Harvard Business Review, 25(4), 432-443.
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