Pitanje br. 8444
 
Pitanje: 
 Marketing u telekomunikacijama - paralela između telemarketinga i izravnog marketinga
Odgovor: 
 Knjige:

  1. Izravni = direct marketing ; telemarketing // Leksikon marketinga / urednik Jozo Previšić. Zagreb : Ekonomski fakultet, 2011 - sign. 339(03) /LEK/

  2. Izravni marketing / Stjepan Dvorski ... [et al.]. Varaždin : TIVA tiskara : Fakultet organizacije i informatike, 2005 - sign. 339.1(075.8) /IZR/

  3. Dvorski, Stjepan: Direktni marketing. Varaždin : TIVA [i. e.] Tiskara Varaždin : Fakultet organizacije i informatike, 2002 - sign. 339.1(075.8) /DVO/ d    OP

  4. Inovativni marketing / Tihomir Vranešević... [et al.]. Varaždin : TIVA ; Zagreb : CRODMA, Hrvatska udruga za direktni i interaktivni marketing, 2008 - sign. 339.1 /INO/

  5. Kovačić, Marinko: Izravni marketing. Rijeka ; Zagreb : "Otokar Keršovani" : M.E.P. Consult, 2003 - sign. 339.1 /KOV/ i

  6. Marketing i baze podataka / autori Saša Barbir... [et al.]. Varaždin : Fakultet organizacije i informatike ; [Zagreb] : CRODMA Hrvatska udruga za direktni i interaktivni marketing, 2011 - sign. 004(075.8) /MAR/

  7. Osredečki, Eduard: Umijeće telefoniranja & telemarketing. Samobor : Naklada Edo, 2006 - sign. 659 /OSR/ u

  8. Buljubašić, Bruno: Telemarketing i teleprodaja. [Rijeka] : Astoria, [2011] - sign. 376 /BULJ/ t   OP


E-građa:


  1. Radovan, Ivana: Upravljanje odnosa s kupcima na primjeru T-Mobile : diplomski rad. Split : Ekonomski fakultet, 2011


Članci u časopisima:


  1. Dvorski, Stjepan; Vranešević, Tihomir; Dobrinić, Damir: Suvremene tendencije u razvitku marketinga - osvrt na direktni marketing. // Ekonomski pregled. - 55 (2004) ; str. 619-640

  2. Frančišković, Ivan: Primjena direktnog marketinga u osiguranju. // Svijet osiguranja. - 7 (2004), 2 ; str. 31-33

  3. Kosić, Lana: Primjena direktnoga marketinga na obitelj kao krajnjega potrošača // Suvremena trgovina. - 36 (2011), 5 ; str. 43-47

  4. Dvorski, Stjepan; Dobrinić, Damir; Kovšca, Vladimir: On-line kanali i mediji izravnog marketinga // Suvremeni promet. - 28 (2008), 1/2 ; str. 138-140

  5. Haramija, Predrag: Marketing usmenom predajom : fenomen i mogućnosti // Bogoslovska smotra. - 77 (2007), 4 ; str. 881-900

  6. Kukić, Slavo, Sandra Kraljević: Utjecaj direktnog marketinga na odluku o kupnji // Informatologia. - 37 (2004), 3 ; str. 206-212

  7. Telekomunikacije. // BIZdirekt. 2(2007), 2 ; str. 57-62


EBSCO Host (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):


  1. "Global Telecommunication Services Industry Profile." Telecommunication Services Industry Profile: Global (January 2014): 1-37. Business Source Complete, EBSCOhost (accessed September 11, 2014).

  2. 2014. "Telemarketing Services Industry (NAICS 561422)." United States Telemarketing Services Industry Capital & Expenses Report 1-130. Business Source Complete, EBSCOhost (accessed September 11, 2014).

  3. Dempsey, Leah. "Modern Times Call for Modern Laws." Collector (0010082X) 78, no. 12 (July 2013): 36-37. Business Source Complete, EBSCOhost (accessed September 11, 2014).

  4. Dunn, Kelly. "From Big Idea to Retail Success: Response Magazine's DRTV How-to Series Featuring The Johnny Carson Collection." Response 10, no. 8 (May 2002): 90. Business Source Complete, EBSCOhost (accessed September 11, 2014).

  5. Wilkinson, James. "Customer Base Management for dynamic markets." International Journal Of Market Research 51, no. 4 (July 2009): 547-550. Business Source Complete, EBSCOhost (accessed September 11, 2014).


Google Books:


  1. Roman Keilhacker: A comparison of the main Direct Marketing Media and their future prospects in the age of new millennium : diploma thesis.

  2. David L Kurtz; Vivian Young: Contemporary marketing. Mason, Ohio : South-Western Cengage Learning, ©2009.

  3. Roddy Mullin: Direct marketing : a step-by-step guide to effective planning and targeting. London ; Milford (CT) : K. Page, 2002.

  4. Direct marketing in action : cutting-edge strategies for finding and keeping the best customers / Andrew R Thomas; et al. Westport, Conn. : Praeger Publishers, 2006.


Izvori ne internetu (11.9.2014.):


  1. Brand manager: Stanje na tržištu telekomunikacija u Hrvatskoj.
UDK pojmovi: 
Marketing
Predmetnice: 
 Direktni marketing, Telemarketing