Pitanje br. 8444
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Pitanje: |
Marketing u telekomunikacijama - paralela između telemarketinga i izravnog marketinga
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Odgovor: |
Knjige:
- Izravni = direct marketing ; telemarketing // Leksikon marketinga / urednik Jozo Previšić. Zagreb : Ekonomski fakultet, 2011 - sign. 339(03) /LEK/
- Izravni marketing / Stjepan Dvorski ... [et al.]. Varaždin : TIVA tiskara : Fakultet organizacije i informatike, 2005 - sign. 339.1(075.8) /IZR/
- Dvorski, Stjepan: Direktni marketing. Varaždin : TIVA [i. e.] Tiskara Varaždin : Fakultet organizacije i informatike, 2002 - sign. 339.1(075.8) /DVO/ d OP
- Inovativni marketing / Tihomir Vranešević... [et al.]. Varaždin : TIVA ; Zagreb : CRODMA, Hrvatska udruga za direktni i interaktivni marketing, 2008 - sign. 339.1 /INO/
- Kovačić, Marinko: Izravni marketing. Rijeka ; Zagreb : "Otokar Keršovani" : M.E.P. Consult, 2003 - sign. 339.1 /KOV/ i
- Marketing i baze podataka / autori Saša Barbir... [et al.]. Varaždin : Fakultet organizacije i informatike ; [Zagreb] : CRODMA Hrvatska udruga za direktni i interaktivni marketing, 2011 - sign. 004(075.8) /MAR/
- Osredečki, Eduard: Umijeće telefoniranja & telemarketing. Samobor : Naklada Edo, 2006 - sign. 659 /OSR/ u
- Buljubašić, Bruno: Telemarketing i teleprodaja. [Rijeka] : Astoria, [2011] - sign. 376 /BULJ/ t OP
E-građa:
- Radovan, Ivana: Upravljanje odnosa s kupcima na primjeru T-Mobile : diplomski rad. Split : Ekonomski fakultet, 2011
Članci u časopisima:
- Dvorski, Stjepan; Vranešević, Tihomir; Dobrinić, Damir: Suvremene tendencije u razvitku marketinga - osvrt na direktni marketing. // Ekonomski pregled. - 55 (2004) ; str. 619-640
- Frančišković, Ivan: Primjena direktnog marketinga u osiguranju. // Svijet osiguranja. - 7 (2004), 2 ; str. 31-33
- Kosić, Lana: Primjena direktnoga marketinga na obitelj kao krajnjega potrošača // Suvremena trgovina. - 36 (2011), 5 ; str. 43-47
- Dvorski, Stjepan; Dobrinić, Damir; Kovšca, Vladimir: On-line kanali i mediji izravnog marketinga // Suvremeni promet. - 28 (2008), 1/2 ; str. 138-140
- Haramija, Predrag: Marketing usmenom predajom : fenomen i mogućnosti // Bogoslovska smotra. - 77 (2007), 4 ; str. 881-900
- Kukić, Slavo, Sandra Kraljević: Utjecaj direktnog marketinga na odluku o kupnji // Informatologia. - 37 (2004), 3 ; str. 206-212
- Telekomunikacije. // BIZdirekt. 2(2007), 2 ; str. 57-62
EBSCO Host (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):
- "Global Telecommunication Services Industry Profile." Telecommunication Services Industry Profile: Global (January 2014): 1-37. Business Source Complete, EBSCOhost (accessed September 11, 2014).
- 2014. "Telemarketing Services Industry (NAICS 561422)." United States Telemarketing Services Industry Capital & Expenses Report 1-130. Business Source Complete, EBSCOhost (accessed September 11, 2014).
- Dempsey, Leah. "Modern Times Call for Modern Laws." Collector (0010082X) 78, no. 12 (July 2013): 36-37. Business Source Complete, EBSCOhost (accessed September 11, 2014).
- Dunn, Kelly. "From Big Idea to Retail Success: Response Magazine's DRTV How-to Series Featuring The Johnny Carson Collection." Response 10, no. 8 (May 2002): 90. Business Source Complete, EBSCOhost (accessed September 11, 2014).
- Wilkinson, James. "Customer Base Management for dynamic markets." International Journal Of Market Research 51, no. 4 (July 2009): 547-550. Business Source Complete, EBSCOhost (accessed September 11, 2014).
Google Books:
- Roman Keilhacker: A comparison of the main Direct Marketing Media and their future prospects in the age of new millennium : diploma thesis.
- David L Kurtz; Vivian Young: Contemporary marketing. Mason, Ohio : South-Western Cengage Learning, ©2009.
- Roddy Mullin: Direct marketing : a step-by-step guide to effective planning and targeting. London ; Milford (CT) : K. Page, 2002.
- Direct marketing in action : cutting-edge strategies for finding and keeping the best customers / Andrew R Thomas; et al. Westport, Conn. : Praeger Publishers, 2006.
Izvori ne internetu (11.9.2014.):
- Brand manager: Stanje na tržištu telekomunikacija u Hrvatskoj.
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UDK pojmovi: |
Marketing |
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Predmetnice: |
Direktni marketing, Telemarketing |
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