Odgovor: |
Knjige:
- Krce Miočić, Božena; Klarin, Tomislav; Vidić, Gabrijela: Intercultural aspects of internet advertising in tourism // Marketing challenges in new economy : [book of abstracts] / 22nd CROMAR congress, October 6-8, 2011, Pula, Croatia. Pula : Juraj Dobrila University of Pula, Department of economics and tourism "Dr. Mijo Mirković" ; Rijeka : CROMAR, 2011 - sign. 339.1 /CRO/ m OP
E-građa:
- Marketing challenges in new economy [CD-ROM] / 22nd CROMAR congress, October 6-8, 2011, Pula, Croatia. Pula : Juraj Dobrila University of Pula, Department of economics and tourism "Dr. Mijo Mirković" ; Rijeka : CROMAR, 2011 - sign. 339.1 /CRO/ m OP
EBSCO Host (pristup u GISKO ili putem CARNet Centra za online baze - Proxy):
- Zofi, Yael. "Why Cross-Cultural Communication is Critical to Virtual Teams and How to Overcome the Intercultural Disconnect." People & Strategy 35, no. 1 (January 2012): 7-8. Business Source Complete, EBSCOhost (accessed October 20, 2014).
- Holland, Jonna, and James W. Gentry. "Ethnic Consumer Reaction to Targeted Marketing: A Theory of Intercultural Accommodation." Journal Of Advertising 28, no. 1 (Spring99 1999): 65-77. Business Source Complete, EBSCOhost (accessed October 20, 2014).
- 2001. "chapter six: INTERCULTURAL COMMUNICATION." In Marketing Communication, 112-124. n.p.: Taylor & Francis Ltd / Books, 2001. Business Source Complete, EBSCOhost (accessed October 20, 2014).
- Holland, Jonna L., and James W. Gentry. "The Impact of Cultural Symbols on Advertising Effectiveness: A Theory of Intercultural Accommodation." Advances In Consumer Research 24, no. 1 (January 1997): 483-489. Business Source Complete, EBSCOhost (accessed October 20, 2014).
Izvori na internetu (20.10.2014.):
- Intercultural Communication in Business : Marketing Implications of Cultural Issues
|