Pitanje br. 8782
 
Pitanje: 
 Ambalaža i dizajn u funkciji marketinga
Odgovor: 
 Knjige:

  1. Ambalaža // Leksikon marketinga / urednik Jozo Previšić. Zagreb : Ekonomski fakultet, 2011 - sign. 339(03) /LEK/ OP

  2. Ambalaža // Rječnik marketinga. Zagreb : Masmedia, 1993 - sign. 339.1(038) /RJE/

  3. Meler, Marcel: Promocija. Osijek : Ekonomski fakultet, 1997. - sign. 659(075.8) /MEL/ p

  4. Vujković, Ivan: Ambalaža za pakiranje namirnica. Zagreb : Tectus, 2007 - sign. 664(075.8) /VUJ/ a


Članci u časopisima:


  1. Drašković, Nikola. Uloga ambalažnog materijala u marketingu proizvoda // Ambalaža. - 16 (2011), 3 ; str. 41-43


EBSCO Host (pristup u GISKO ili putem CARNet Centra za online baze - proxy):


  1. Sundar, A, & Noseworthy, T 2014, 'Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design', Journal Of Marketing, 78, 5, pp. 138-151, Business Source Complete, EBSCOhost, viewed 25 November 2014.

  2. Ordabayeva, Nailya, and Pierre Chandon. "Predicting and Managing Consumers' Package Size Impressions." Journal Of Marketing 77, no. 5 (September 2013): 123-137. Business Source Complete, EBSCOhost (accessed November 25, 2014).

  3. Lado Cousté, Nora, Mercedes Martos-Partal, and Ester Martínez-Ros. "The Power of a Package." Journal Of Advertising Research 52, no. 3 (September 2012): 364-375. Business Source Complete, EBSCOhost (accessed November 25, 2014).

  4. Chandon, P. "How package design and packaged-based marketing claims lead to overeating." Applied Economic Perspectives And Policy 35, no. 1 (January 1, 2013): 7-31. FSTA - Food Science and Technology Abstracts, EBSCOhost (accessed November 25, 2014).


Google Scolar:


  1. Paul Dobson and Arvind Yadav. Packaging in a Market Economy: The Economic and Commercial Role of Packaging Communication. Norwich Business School, University of East Anglia, 2012

  2. Arun Kumar Agariya, Ankur Johari, Hitesh K Sharma, Udit N S Chandraul, Deepali Singh. The Role of Packaging in Brand Communication. // International Journal of Scientific & Engineering Research, Volume 3, Issue 2, February -2012

  3. Patrizia de Luca ; Pierpaolo Penco. The Role of Packaging in Marketing Communication: an Explorative Study of the Italian Wine Business // 3rd International Wine Business Research Conference, Montpellier, 6-7-8 July, 2006

  4. Polyakova Ksenia. Packaging design as a Marketing tool and Desire to purchase. Lappeenranta : Saimaa University of Applied Sciences : Faculty of Business Administration, 2013


Za temu - Dizajn u funkciji marketinga - pogledajte odgovor pod brojem:

7076 : Dizajn u funkciji marketinga
UDK pojmovi: 
Marketing
Predmetnice: 
 Ambalaža -- Temeljni pojmovi, Promocija