Pitanje br. 8927
 
Pitanje: 
 Odnos riječi i slike u reklamama
Odgovor: 
 Knjige:

  1. Džanić, Mirza: Pragmatic and semiotic aspects of the relationship between text and image in print advertising : dissertation. Osijek : M. Džanić, 2011. - sign. 801.1 /DŽAN/ p    Zbirka dokt. i mag. radnji

  2. Đurin, Sanja. Reklamna poruka // Teorija i mogućnosti primjene pragmalingvistike : zbornik / urednici Lada Badurina... [et al.]. Zagreb ; Rijeka : Hrvatsko društvo za primijenjenu lingvistiku, 1999 ; str. 203-220 - sign. 801 /TEO/   OP

  3. Stolac, Diana. Dekodiranje reklamnih poruka // Teorija i mogućnosti primjene pragmalingvistike : zbornik / urednici Lada Badurina... [et al.]. Zagreb ; Rijeka : Hrvatsko društvo za primijenjenu lingvistiku, 1999 ; str. 715-720 - sign. 801 /TEO/   OP

  4. Stolac, Diana: Jezik reklama. Zagreb : Hrvatska sveučilišna naklada ; Rijeka : Filozofski fakultet Sveučilišta u Rijeci, 2014 - sign. 801 /STO/ j   OP


Članci u časopisima:


  1. Barthes, Roland: Retorika slike // Novi Prolog : revija za dramsku umjetnost. - 5(22) (1990), 17-18 ; str. 58-65


EBSCO Host (pristup u GISKO ili putem CARnet Centra za online baze - proxy):


  1. Santaella, Monica, Teresa A. Summers, and Jenna Tedrick Kuttruff. "Involvement in Fashion Advertising: Image versus Text." Academy Of Business Journal 1, (January 2014): 8-23. Business Source Complete, EBSCOhost (accessed December 23, 2014).

  2. Bartal, Ory. "Text as Image in Japanese Advertising Typography Design." Design Issues 29, no. 1 (Winter2013 2013): 51-66. Business Source Complete, EBSCOhost (accessed December 23, 2014).

  3. Tao Mei, Xian-Sheng Hua, Shipeng Li. Contextual in-image advertising. // MM '08 Proceedings of the 16th ACM international conference on Multimedia ; Pages 439-448

  4. McQuarrie, Edward F., and David Glen Mick. "Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses." Journal Of Consumer Research 26, no. 1 (June 1999): 37-54. Business Source Complete, EBSCOhost (accessed December 23, 2014).


Izvori na internetu (23.12. 2014.):


  1. Trevor Pateman. How is Understanding an Advertisement Possible? - rtf document

     
UDK pojmovi: 
80 Jezikoslovlje
Predmetnice: 
 Reklamne poruke -- Lingvističko gledište