Pitanje br. 8946
 
Pitanje: 
 Rodni stereotipi u reklamama
Odgovor: 
 Knjige:

  1. Kunac, Suzana: Nevinost bez zaštite : "ženska" percepcija medijskih sadržaja. Zagreb : B.a.B.e., 2006 - sign. 316.7 /KUN/ n OP

  2. Rodna perspektiva u politici i praksi : priručnik / autorice Sanja Cesar... [et al.]. Zagreb : CESI [i. e.] Centar za edukaciju, savjetovanje i istraživanje, 2005 - sign. 316.6 /ROD/ OP


Članci u časopisima:


  1. Kolman, Petra; Tkalac Verčić, Ana: Consumers’ opinions on gender stereotyping in advertising //  Ekonomska istraživanja. - (2012), Spec. Iss. 2 ; str. 117-126

  2. Šikić-Mićanović, Lynette: Negative gendered stereotypes in samples of media in Croatia // Zbornik Pravnog fakulteta Sveučilišta u Rijeci. - 24 (2003), 2 ; str. 917-928


EBSCO Host (pristup u GISKO ili putem CARnet Centra za online baze - proxy):


  1. Rubie-Davies, Christine M., Sabrina Liu, and Kai-Chi Katie Lee. "Watching Each Other: Portrayals of Gender and Ethnicity in Television Advertisements." Journal Of Social Psychology 153, no. 2 (March 2013): 175-195. SocINDEX with Full Text, EBSCOhost (accessed December 29, 2014).

  2. Plakoyiannaki, Emmanuella, et al. "Images of Women in Online Advertisements of Global Products: Does Sexism Exist?." Journal Of Business Ethics 83, no. 1 (November 15, 2008): 101-112. Business Source Complete, EBSCOhost (accessed December 29, 2014).

  3. FURNHAM, ADRIAN, and STEPHANIE PALTZER. "The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000." Scandinavian Journal Of Psychology 51, no. 3 (June 2010): 216-236. Academic Search Complete, EBSCOhost (accessed December 29, 2014).

  4. Knoll, Silke, Martin Eisend, and Josefine Steinhagen. "Gender roles in advertising." International Journal Of Advertising 30, no. 5 (December 2011): 867-888. Business Source Complete, EBSCOhost (accessed December 29, 2014).

  5. Jones, Melinda. "Gender Stereotyping in Advertisements." Teaching Of Psychology 18, no. 4 (December 1991): 231. Academic Search Complete, EBSCOhost (accessed December 29, 2014).


Google Books:


  1. Katherine Toland Frith; Barbara Muelle. Advertising and societies : global issues. New York : Peter Lang, 2010
UDK pojmovi: 
316 Sociologija
Predmetnice: 
 Rodni identitet, Reklame