Pitanje br. 10032
 
Pitanje: 
 Masovna kastomizacija u industriji odjeće i obuće
Odgovor: 
 Knjige:

  1. Masovna kastomizacija // Leksikon marketinga. Zagreb : Ekonomski fakultet, 2011 - sign. 339(03) /LEK/

  2. Inovativni marketing / Tihomir Vranešević... [et al.]. Varaždin : TIVA ; Zagreb : CRODMA, Hrvatska udruga za direktni i interaktivni marketing, 2008 - sign. 339.1 /INO/

  3. Marketing / J. [Jozo] Previšić... [et al.]. Zagreb : Adverta, 2004 - sign. 339.1(075.8) /MAR/   OP

  4. Renko, Nataša. Strategije marketinga. Zagreb : Naklada Ljevak, 2009 - sign. 339.1(075.8) /REN/ s

  5. Pavičić, Jurica. Osnove strateškog marketinga. Zagreb : Školska knjiga : Institut za inovacije, 2014 - sign. 339.1(075.8) /PAV/ o

  6. Turkalj, Davorin. Marketinško prilagođavanje klasičnih medija internetu. Osijek : D. Turkalj, 2007. - sign. 339.1 /TUR/ m   Zbirka dokt. i mag. radnji

  7. Ekonomski aspekti razvitaka industrije tekstila i odjeće u Republici Hrvatskoj / Ivan-Damir Anić... [et al.]. Zagreb : Ekonomski institut, 2008 - sign. 677 /EKO/    OP


Google Scolar:


  1. Suresh Kotha: Mass customization: Implementing the emerging paradigm for competitive advantage. // Strategic Management Journal. Volume 16, Issue S1, pages 21–42, 1995


Google Books:


  1. B Joseph Pine. Mass customization : the new frontier in business competition. Boston, Mass. Harvard Business School ; London : McGraw-Hill, 1999.

  2. Klaus Moser. Mass customization strategies : development of a competence-based framework for identifying different mass customization strategies. [S.l.] : Klaus Moser, ©2007.


Članci u časopisima:


  1. Zelenika, R., Grilec Kaurić, A. Ocjena ekonomskog položaja tekstilne i odjevne industrije u Republici Hrvatskoj. // Ekonomska misao i praksa. (2011), 2 ; str. 543-566

  2. Amela Kropek, Alica Grilec Kaurić. Stanje i projekcije tekstilne, odjevne i kožne industrije. // TEDI : International Interdisciplinary Journal of Young Scientists fro m the Faculty of Textile Technology. 4 (2014) ; str. 36-42


Izvori na internetu (2015-08-10):


  1. Paolo Coletti and Thomas Aichner. Mass Customization : An Exploration of European Characteristics.  Berlin ; Heidelberg : Springer-Verlag, 2011 - Dostupno na: https://www.google.hr/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CCUQFjAAahUKEwik4ajw9p7HAhXjEHIKHa4LBZU&url=http%3A%2F%2Fwww.springer.com%2Fcda%2Fcontent%2Fdocument%2Fcda_downloaddocument%2F9783642183898-c2.pdf%3FSGWID%3D0-0-45-1132962-p174098760&ei=aNDIVaSNDeOhyAOul5SoCQ&usg=AFQjCNEwcXVdIBkfx3LoJOuO4u-vOM-e_Q&cad=rja

  2. Handbook of research in mass customization and personalization / ed. Frank T Piller and Mitchell M Tseng. New Jercy : World Scientific - Dostupno na: http://www.downloads.mass-customization.de/mchandbook2010.pdf

  3. Thorsten Blecker and Nizar Abdelkaf. Mass customization : state-of-the-art and challenges. - Dostupno na: http://etidweb.tamu.edu/hsieh/ENTC410/Design%20for%20Mass%20Customerization/MassCustom-Challenges.pdf

  4. Kumar, Ashok. Mass Customization: Metrics and Modularity. // The International Journal of Flexible Manufacturing Systems, 16, 287–311, 2004 - Dostupno na: http://etidweb.tamu.edu/hsieh/ENTC410/Design%20for%20Mass%20Customerization/MCMetrix.pdf

  5. Anić, I. D., Lovrinčević, Ž., Rajh, E., Teodorović, I., (2008.), Ekonomski aspekti razvitka industrije tekstila i odjeće u Republici Hrvatskoj. Dostupno na: https://www.google.hr/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=0CCYQFjABahUKEwjwgbD_gaHHAhWBDCwKHTPhAHM&url=http%3A%2F%2Fwww.gbv.de%2Fdms%2Fzbw%2F582901847.pdf&ei=gOjJVfDBA4GZsAGzwoOYBw&usg=AFQjCNE-gWi2pXss7yHIAn9TiQDNMR60FA&bvm=bv.99804247,d.bGg
UDK pojmovi: 
Marketing, 66 Tehnologija
Predmetnice: 
 Marketing -- Strategije, Odjevna industrija -- Hrvatska -- Ekonomsko gledište, Tekstilna industrija -- Hrvatska -- Ekonomsko gledište